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With a huge number of perfume brands getting introduced to the market, the quality of packaging has become a vital element to boost the business. The main concern for perfume manufacturers is in enhancing the visibility and uniqueness of their brand among their competitors, rather than coming up with a unique fragrance.
Packaging is known as the silent salesman in the marketing industry. As the name says, the packaging of a product produces the first impression on the customer. This is very essential when your perfume box is placed on a store shelf along with many other brands.
Coming up with unique, attractive, and customer-specific boxes is the best way to improve the appearance of your perfume packaging. Here are some ways to make your perfume boxes more impressive,
Most customers are concerned about the protection that a perfume box gives, especially when they buy the product online. In order to gain the trust of the customers, you should use the best quality materials that ensure the protective aspects. More protective materials are also considered luxurious ones by many of the customers. Such materials also ensure the durability of the box and the design elements. The overall quality of your perfume box will determine the value and standard of your brand.
No design and too much design may equally affect the first impression of your brand. The idea here is to use subtle yet attractive designs, artworks, animations, etc so that the customers will have an emotional connection towards your brand. Perfumes being delicate and soft in nature, should have the same delicacy in their packaging. You will be able to provide a stylish look to your perfume box with subtle and appealing designs along with your brand name and logo.
Engaging Color Schemes
The color schemes you use also have an impact on the appeal of the overall perfume box design. If you are a leading brand in the perfume market, the best thing to do is to use your brand colors in a subtle and attractive way along with your brand name and logo, so that the customers will easily identify you. If you are a budding brand, the color scheme you choose should be relevant to the type of fragrance that you deliver. Bright and attractive color patterns can be used for floral fragrances. Whereas, luxurious perfume models should have more mature colors with better finishing. Customers often get attracted to the brand when the right set of color schemes is used. You should also consider who your target audience is before choosing a color scheme.
Most perfume boxes come in common rectangular shapes, making it a cliche in the market. You may design your perfume boxes in innovative shapes and sizes to attract potential customers. This will also provide an identity to your brand, and a word of mouth will flow among the customers about the perfume that comes in a special shape. But the size of the perfume box should be relevant to the size of the product so that the perfume looks well-packed and handy. You can also reduce the quantity of packaging material used and the cost of packaging by coming up with well-shaped perfume boxes.
Add Top Windows
Having well-designed top windows will enhance the visibility and display of the perfume. The customer will have a clear view of the perfume inside, taking them a step further to try it out. Die-cut designs are always appreciated by the customers as the perfume box looks stylish and attractive with it. Top windows also provide a great level of protection to the perfume bottle. You may content the leading manufacturers of perfume boxes in Dubai to know more about the benefits of top windows and die-cut designs.
Customization has always been the best way to attract and impress all kinds of customers. Custom-designed boxes have the ability to trigger an emotional feeling in the customer’s mind, making them choose the product and try it out even if it’s for the first time. Customization can range from displaying gifting messages on the box to completely personalizing the package with names, wishes, etc. Customers always find personalized packaging as an image of care and respect from the brand. You can also deliver custom messages about the brand, its vision, message, etc on the packaging to make it even more engaging.
Customers love it when perfume boxes can be used further to store their ornaments, cosmetics, and other items. Attractive perfume boxes are always a decorative element in your cosmetic collection and can be used in a number of ways. These enduring benefits that a perfume box provides will impress your customers and urge them to purchase it just for the packaging.
As a perfume manufacturer, you cannot excel much in the industry by focusing on the fragrance aspect alone. As we have seen, there are many different techniques to make perfume boxes more attractive and impressive to the customers. Analyze each one of them and implement what you think will be the most beneficial for your brand.