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Have you ever been so attracted to a perfume just because of the packaging that it comes in? Well-designed packaging can enhance the brand value and identity of any product, making it attractive and recognizable to the customers with a mere look.
Packaging is known as a silent salesman in the marketing industry. With more and more brands mushrooming in the scent market day by day, your perfume brand should have something that differentiates it from the others. Perfumes and other cosmetics should come in attractive and premium-level packaging boxes so that the first impression made on the customer is great.
Customized perfume boxes can provide a classy and innovative touch to your perfume, which will make it look better when shelved along with the other brands in the store. Let us see how to design perfume boxes to improve brand identity.
Keep It Simple
The basic strategy of marketing a perfume is to keep the packaging design simple. Perfumes belong to the classy category and their packaging should also look alike. Rather than an attractive rich design, an attractively simple design is what perfume lovers usually look for. This is just because of the mild soothing effect that most of the perfumes produce. Apart from this, customized simple designs also become an element of brand identity, which helps people to recognize your brand just by the packaging design.
Display The Necessary Information
Perfume, being a cosmetic product, should provide the customer with all the relevant information about its make. Some people may be allergic to some of the compounds. Thus, to maintain the trust of the customer, you should stay transparent as much as you can. This transparency will also provide you with a brand image, and a strong identity that differs you from your competitors.
Use Good Quality Materials
Apart from its beauty and attractiveness, customers are also concerned about the protective quality of a perfume box. Being delicate products, perfumes should be packaged with strong materials that have great protective quality. Hard perfume boxes are always considered as a premium mode of packaging, and customers easily identify and get attracted to such boxes. If you are selling your perfumes online, you should definitely go for protective models of packaging, so that the product will not get damaged while shipping. Such boxes will also provide extra confidence for the customer to buy your perfume.
Everybody loves gifts. And what if your perfume comes in gift packaging? Apart from the pleasure of unboxing perfume gift boxes, the word will quickly spread about how your brand treats its customers. Gift packaging has been proven effective in the perfumes industry. It has a customized nature that almost every customer loves to see. Custom gift boxes used for perfume packaging provide your brand with an identity and significance in the market apart from the fragrance it delivers. Many manufacturers of perfume boxes in Dubai provide customized gift boxes for packaging.
Use Brand Images
When you design your perfume boxes, you should ensure that the important elements that define your brand are included. Using customized printing techniques, you can display your brand logo and other images on the perfume box. The design and color patterns on the box should also resemble the brand logo and the colors used. If you have brand ambassadors, be sure to show their pictures on the perfume box. All these factors will ensure that the customers will identify your brand very quickly.
As we have discussed, packaging has great significance in determining the popularity and recognition of a perfume. As a perfume manufacturer, be sure to use it for the best benefits.
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